Story of Due South

A love for antiquing and “junk collecting,” founder of Due South, Noel DeVries, transformed a beloved hobby into a vintage-home-décor, clothing, and DIY enthusiast destination. Noel started collecting antiques with her mother over thirty years ago. Together, they started to share their passion with others by selling these treasures in small booths within antique stores and flea markets. Alongside this nostalgic hobby, she grew passionate about Annie Sloan chalk paints, and after realizing an actual shop was needed to sell these products, a dream began to take root.

As Noel started to consider the possibility of opening a boutique, she realized that some of those dearest to her had their own unique niche to add to this newfound aspiration. She envisioned all their skills coming together to bless the community. Her daughter, Dennae, always possessed an eye for beauty and had her own photography business and a fashion-forward proclivity. Brett, Noel’s son-in-law, wonderfully constructed custom furniture, and Brett’s mother, Cathy, had years of crafting expertise. With the collaboration of individually talented family members, it became clear that this dream could absolutely become a reality.

After choosing to take a chance on the building located in downtown Lafayette, Colorado, this family operation started to take shape. The vision to combine each of their distinctive gifts became Due South - a name appropriately chosen because of their southern roots. They hoped to contribute to the quaint, endearing downtown area. What began as a mere passionate hobby has transformed into a single shop with so many facets: part of the well-renowned Annie Sloan Stockist Network, a beautiful assortment of free-spirited clothing, custom-made furniture, antique finds with a farm-house vibe, and the stunning and versatile White Side Studio. Each of these makes up the wonderfully cozy and charming Due South.